Camellia is an artisan tea bar specialising in a selection of curated Chinese teas, delivering a personal and unique service for customers looking for something different in an authentic beverage experience.
They differentiate themselves from cafes and dessert venues through a focus on the tea itself rather than being secondary to the food. Compared to tea houses, the brand delivers a more personal experience through a bar counter-like service.
Competition Research
Brand Strategy
Brand Identity
Menu & Stationery Design
Packaging (Label Design)
SIgnage Design
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