Camellia is an artisan tea bar specialising in a selection of curated Chinese teas, delivering a personal and unique service for customers looking for something different in an authentic beverage experience.
They differentiate themselves from cafes and dessert venues through a focus on the tea itself rather than being secondary to the food. Compared to tea houses, the brand delivers a more personal experience through a bar counter-like service.
SCOPE OF WORK
Competition Research
Brand Strategy
Brand Identity
Copywriting
Menu & Stationery Design
Packaging (Label Design)
SIgnage Design
![](https://cdn.myportfolio.com/9978ab74-4905-49bf-85e2-5df3c526fbdc/3d2e3a96-0cde-4145-8274-29470eb828aa_rw_1920.jpg?h=24250e70bfcd05754e39e3b2463a8c0a)
![](https://cdn.myportfolio.com/9978ab74-4905-49bf-85e2-5df3c526fbdc/8bb54070-bd86-4202-b05e-85de9e645191_rw_1920.jpg?h=9235a1b6a1268416f83e59125147f69c)
![](https://cdn.myportfolio.com/9978ab74-4905-49bf-85e2-5df3c526fbdc/03872e8b-a574-4795-aee1-29ddf52f640b_rw_1920.jpg?h=4b56a3a5b0b6671ed79b5d7ce757b71a)
![](https://cdn.myportfolio.com/9978ab74-4905-49bf-85e2-5df3c526fbdc/13ddd9bc-7f10-445a-a951-eb17b52aae60_rw_1920.jpg?h=8cee855a67f4383556c5ee6d0b307af2)
![](https://cdn.myportfolio.com/9978ab74-4905-49bf-85e2-5df3c526fbdc/52b7f398-1006-4484-8993-75796e77fb0c_rw_1920.jpg?h=fca85393af985234f37aa51d17e68c4a)
![](https://cdn.myportfolio.com/9978ab74-4905-49bf-85e2-5df3c526fbdc/e47491a1-567d-4aa1-8303-5b16f1aa2d91_rw_1920.jpg?h=2594146f4b5406a869f50fa9982283aa)
![](https://cdn.myportfolio.com/9978ab74-4905-49bf-85e2-5df3c526fbdc/3d956314-612a-4a35-a470-90580ed0dc28_rw_1920.jpg?h=533a4e2348d16c3c3988c468fd1a542f)
![](https://cdn.myportfolio.com/9978ab74-4905-49bf-85e2-5df3c526fbdc/cb01b448-80e0-4122-8794-5455135beffd_rw_1920.jpg?h=96383e1908544011923d38c8c07acfeb)
![](https://cdn.myportfolio.com/9978ab74-4905-49bf-85e2-5df3c526fbdc/b4f79173-9fbd-45c7-a676-d7d992dfd68c_rw_1920.jpg?h=498e1b702bdc2d6e4feeb464d691ec48)
![](https://cdn.myportfolio.com/9978ab74-4905-49bf-85e2-5df3c526fbdc/df3aaaf8-28f9-4888-aa5b-9df8aec9cfb7_rw_1920.jpg?h=1e2e25be5a733dde8bca0e9ed406d914)
![](https://cdn.myportfolio.com/9978ab74-4905-49bf-85e2-5df3c526fbdc/a146e141-407c-49c9-8e9b-e6cac59f1733_rw_1920.jpg?h=6e63a2ccf61885ed498721f22deb847c)
![](https://cdn.myportfolio.com/9978ab74-4905-49bf-85e2-5df3c526fbdc/49017cce-2b11-47f4-a0d1-df532b5eb324_rw_1920.jpg?h=24ee4fa31bb59291330e87aac385863d)
![](https://cdn.myportfolio.com/9978ab74-4905-49bf-85e2-5df3c526fbdc/18ab7423-2f6d-4b92-80b9-f58561ac86e8_rw_1920.jpg?h=b4d51ebf8b4318ad58c7a0b20ce91e7f)